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OpenAI Introduces Advertising to ChatGPT to Expand Global Access and Affordability
Importance: 85/1003 Sources
Why It Matters
This strategy reflects OpenAI's effort to balance profitability and widespread AI access by introducing a new revenue stream while committing to user privacy and maintaining product quality.
Key Intelligence
- ■OpenAI plans to test advertisements in the U.S. for ChatGPT's free and Go tiers to support global expansion of AI access.
- ■The introduction of ads aims to make advanced AI more affordable worldwide, coinciding with the global launch of ChatGPT Go which offers GPT-5.2 Instant and higher usage limits.
- ■OpenAI emphasizes that ads will not influence ChatGPT's responses, and user data will not be sold to advertisers, prioritizing privacy and answer quality.