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Apple Prepares Major Siri AI Overhaul, Embracing External Partnerships and New Hardware
Importance: 90/10013 Sources
Why It Matters
This strategic pivot highlights Apple's accelerated push into generative AI, redefining its core product experience and competitive positioning by combining internal innovation with external partnerships to deliver advanced, integrated AI capabilities across its ecosystem.
Key Intelligence
- ■Apple is planning a significant transformation of Siri into a full-fledged, ChatGPT-style AI chatbot, expected to launch with the iOS27 update.
- ■The revamped Siri, potentially codenamed 'Campos,' aims to revolutionize the voice assistant experience through advanced generative AI capabilities.
- ■Apple is reportedly partnering with Google to integrate Google's AI models for certain on-device functionalities, signaling a strategic shift to leverage external AI expertise.
- ■This strategy indicates Apple's belief that foundational AI models will become commoditized, allowing them to prioritize deep integration, user experience, and data privacy.
- ■Looking ahead, Apple is also developing an 'AI Wearable Pin' with enhanced Siri features, slated for a 2027 release, indicating a broader AI hardware push.
Source Coverage
Google News - AI
1/22/2026Apple’s AI Breakthrough: Teaming Up with Google to Reimagine Siri - NAI500
Google News - AI & Models
1/22/2026Apple's Siri deal with Google says a lot about its AI strategy - Business Insider
Google News - AI & Models
1/22/2026Apple makes a huge bet on AI models becoming commodities - Business Insider Africa
Google News - AI
1/22/2026Apple plans Siri update: New AI chatbot "Campos" to revolutionize the voice assistant - Basic Tutorials
Google News - AI & Bloomberg
1/21/2026Apple to revamp Siri as a built-in chatbot, Bloomberg News reports - wtvbam.com
Google News - AI
1/22/2026Apple Plans ChatGPT-Style Chatbot Launch and Siri Overhaul - Intellectia AI
Google News - AI
1/22/2026Apple Plans To Transform Siri Into A Full-Fledged AI Chatbot In iOS27 Update: Report - ETV Bharat
Google News - AI & Bloomberg
1/22/2026Google Lets Users Tailor AI Search With Data From Photos, Email - Bloomberg.com
Google News - AI & Models
1/22/2026With Google Deal, Apple’s Craig Federighi Plots a Cautious Course in AI - The Information
Google News - AI & TechCrunch
1/22/2026Google’s AI Mode can now tap into your Gmail and Photos to provide tailored responses - TechCrunch
Google News - AI
1/22/2026Apple’s AI Wearable Pin: Dual Cameras, Enhanced Siri for 2027 Launch - WebProNews
Google News - AI & Models
1/22/2026Apple bets big that AI models will become commodities; may offer hot-swappable Siri - MacDailyNews
Google News - AI & Bloomberg
1/22/2026