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Apple to Revamp Siri with Advanced AI Chatbot Capabilities
Importance: 88/1007 Sources
Why It Matters
This significant update demonstrates Apple's commitment to integrating advanced AI into its core products, which is crucial for maintaining its competitive edge and evolving the user experience in the rapidly advancing generative AI landscape.
Key Intelligence
- ■Apple is reportedly overhauling its virtual assistant Siri, transforming it into a more advanced, built-in AI chatbot.
- ■The revamped Siri, internally code-named "Campos," is expected to be deeply integrated across iPhones and Macs.
- ■This initiative aims to significantly improve Siri's conversational abilities and its capacity to understand complex user requests.
- ■The move is seen as Apple's strategic response to the rapid advancements in generative AI and increasing competition from companies like OpenAI.
Source Coverage
Google News - AI & Bloomberg
1/21/2026Apple to revamp Siri as a built-in chatbot, Bloomberg News reports - wkzo.com
Google News - AI & Models
1/20/2026With Gemini Powering Apple's Siri, Alphabet Could Soon Be the Undisputed AI Leader - The Motley Fool
Google News - AI & Bloomberg
1/21/2026Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI - Bloomberg.com
Google News - AI & Bloomberg
1/21/2026Apple to revamp Siri as a built-in chatbot, Bloomberg News reports - Reuters
Google News - AI & TechCrunch
1/21/2026Apple plans to make Siri an AI chatbot, report says - TechCrunch
Google News - AI & Models
1/20/2026With Gemini Powering Apple's Siri, Alphabet Could Soon Be the Undisputed AI Leader - Yahoo Finance
Google News - AI & Bloomberg
1/21/2026