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Apple and Google Form Multi-Year AI Partnership for Siri and Apple Intelligence
Importance: 85/10010 Sources
Why It Matters
This strategic partnership demonstrates major tech rivals collaborating in the rapidly evolving AI landscape, bringing advanced AI capabilities to Apple's vast user base. It is a critical development for Apple's AI strategy and will significantly impact the competitive dynamics of the consumer AI market.
Key Intelligence
- ■Apple has confirmed a multi-year deal to integrate Google's Gemini AI models into its ecosystem.
- ■Google's Gemini will power Apple's voice assistant, Siri, and other upcoming 'Apple Intelligence' models.
- ■This collaboration is set to enhance Apple's AI capabilities significantly, with new AI-powered features expected to roll out this year.
Source Coverage
Google News - AI & Models
1/12/2026Google Confirms Multiyear AI Deal to Power Apple Models, Siri - Bloomberg.com
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models - Reuters
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models - marketscreener.com
Google News - AI & Models
1/12/2026Apple picks Google's Gemini to run AI-powered Siri coming this year - CNBC
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models By Reuters - Investing.com
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models - Global Banking | Finance
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models - TradingView — Track All Markets
Google News - AI & Models
1/12/2026Google and Apple enter into multi-year AI deal for Gemini models - The Economic Times
Google News - AI & Models
1/12/2026Google, Apple enter into multi-year AI deal for Gemini models By Reuters - Investing.com Canada
Google News - AI & Bloomberg
1/12/2026